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One of the optimistic
and colorful models of the 1920s illustrated by American Enoch
Bolles.
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Film
& color
Movies became hugely popular in the 1920s
and the USA was characterized by a new consumer culture that focused
on modern merchandise such as the radio and the automobile. Models
were also in on these trends with explicit poses and color photography.
The more liberated style heralded the beginning of a new era that
would change society completely in the century to follow.
Petty Girl
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One cannot describe
the zeitgeist of the USA from the 1930s to the 1950s without mentioning
the Petty Girl. These pin-ups were illustrated by artist George
Petty, born in Louisiana in the USA in 1894, and at first Petty’s
own wife acted as model. Petty soon expanded his repertoire and
hundreds of different Petty Girls were published in their millions
in the form of posters, calendars and film. The pin-up girl became
public property and from 1941 onward the word had become part
of the English language.
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