Eroticism
in the right place?
Some believe that eroticism is overused in the media. But in
the case of Victoria’s Secret, women in underwear are vital
to sales as Victoria’s Secret sells women’s underwear.
The company The Limited bought Victoria’s Secret in 1984
for just approx. 3 million dollars, but soon after began to use
supermodels in corporate advertising. Today, the company is worth
more than 3 billion dollars.
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